Midle Emerges as a Leading Platform to Safeguard Genuine Interactions in the Web3 Space
As the Web3 space continues to face challenges from bots that threaten the authenticity of user engagement, Midle has emerged as a platform that leverages AI-driven technologies to protect genuine interactions through strategic partnerships.
In the world of Web3 projects, on-chain and social media tasks such as sending messages, following, or liking are commonly used to increase brand awareness. Users who complete these tasks are typically rewarded with digital assets. However, the presence of autonomous software, known as ‘bots,’ that mimic human actions and exploit rewards has disrupted the Web3 landscape. Projects that fall victim to bot intrusion not only suffer reputational damage but also have to allocate additional resources to eliminate them from their systems. To establish sustainable and authentic interactions, marketing efforts need to be bolstered with anti-bot systems.
Midle, a Web3-powered marketing platform from the GAMI ecosystem, has introduced an AI-driven anti-bot model that utilizes artificial intelligence and a vast network to integrate anti-bot technologies, ensuring genuine interactions. Serving as a task-to-earn ecosystem, Midle revolutionizes Web3 marketing by bringing together projects, users, and influencers.
Users can earn points by completing tasks and receive rewards, while brands can enhance user acquisition, retention, and engagement by creating tasks and campaigns. Midle provides a range of tools to ensure authenticity, streamline marketing efforts, and target specific user demographics.
Midle’s automated task system simplifies social media engagement and marketing efforts for Web3 projects. When projects share a post on their social media accounts, Midle’s system can automatically generate tasks such as retweets, likes, and comments for the post.
The user segmentation feature being developed by Midle enables Web3 projects to appeal to niche audiences by creating campaigns that solely target specific users. For example, a gaming project can develop campaigns exclusively for users interested in Web3 gaming.
To strengthen Web3 campaigns, Midle has forged partnerships with industry leaders such as Taiko Labs, which recently raised $37 million. After integrating into the Taiko Katla testnet, Midle launched a campaign offering 500,000 Midle points for on-chain tasks. Additionally, Midle has received grants from prominent blockchain networks such as BNB Chain, Nibiru Chain, and Plena Finance. Nibiru-specific campaigns on Midle will commence with the launch of Nibiru Chain on the mainnet.
Castrum Capital, a venture capital firm specializing in Web3 initiatives, has provided support to Midle’s fundraising efforts by acting as the initial investor and leading the funding round.
In addition to investments and grants, Midle plans to launch its utility token later this year. The platform has also developed a proof-of-humanity feature that adds an extra layer of security to anti-bot campaigns.
The Midle team emphasized the growing need for corporate, measurable, and sustainable platforms in Web3 marketing. They stated that all Web3 companies are evolving towards a more corporate structure to stay competitive. Midle and platforms like it facilitate the transition of businesses into the decentralized ecosystem by offering automated marketing processes and combating common bot intervention problems. The continued evolution of AI-equipped platforms like Midle will enable more measurable and sustainable marketing campaigns and contribute to the long-term success of Web3 initiatives.
To learn more about Midle and its innovative approach to Web3 marketing, visit their website.
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