Overlai, a platform dedicated to safeguarding digital and intellectual property rights, has unveiled the beta release of its mobile app and Adobe plugin on the Aptos blockchain.
The technology functions by scanning media and embedding its metadata with an “invisible watermark.” This imperceptible watermark is then stored on the Aptos blockchain, creating an unchangeable record of ownership.
Representatives of the project clarified that ownership remains intact regardless of how many times the media is compressed, captured through screenshots, or converted, and it remains consistent no matter where the media is shared online or elsewhere.
Luke Neumann, the co-founder and CEO of Overlai, expressed that the company’s goal is to serve as a comprehensive solution for copyright and intellectual property protection in the digital era. A central aspect of Overlai’s mission is shielding artists and creators from AI scraping, a technique in which AI-powered programs and algorithms scour the internet to utilize media for AI training purposes.
Neumann emphasized, “Overlai’s decentralized infrastructure from start to finish will enable the evolution of ethically sourced models by granting creators the choice to participate or abstain from AI training.”
AI training practices are typically conducted without consent from creators, royalty holders, or stakeholders of a piece of media or intellectual property. Overlai’s offerings reportedly deter AI scraping by issuing a “do not train” C2PA manifest as a continuous, all-encompassing safeguard to prevent AI scraping bots from utilizing the protected media for training or content creation.
Avery Ching, the chief technology officer at Aptos Labs, echoed Neumann’s views and stressed the significance of safeguarding content creators. “It’s crucial to ensure that creators can maintain ownership of their assets and feel empowered by AI rather than hindered by it,” Ching remarked.