Athar Ahmed, the COO and founder of Bluemoon, expressed his belief in a more immersive future during a recent Twitter Spaces session hosted by Cointelegraph. Bluemoon Metaverse offers a diverse array of dynamic environments, AI-driven tools, a digital asset store, and other features that combine social interactions with virtual creation. This unique platform caters to both brands and creators, providing accessibility and innovation. Steve White, the CEO of Bluemoon, also participated in the live discussion.
Bluemoon initially focused on developing B2B solutions, including metaverse experiences for businesses to replicate real-world events or host digital gatherings. For instance, they created a virtual mansion for owners of the Metabillionaire NFT collection to hold private events. Additionally, they recreated a Hilton hotel in Ecuador for an Innova-T event, enabling remote participation. White highlighted Bluemoon’s shift towards supporting a wider range of events, including collaborations with musicians and sports organizations.
By gathering insights from user feedback and market trends, Bluemoon discovered that users preferred smaller, interactive spaces over replicas of real-world locations. This led to the creation of more dynamic environments with features like product links and interactive elements. Furthermore, Bluemoon is at the forefront of developing metaverse analytics, offering valuable data on user engagement, location, and revenue streams, both traditional and NFT-based.
The company aims to empower creators to monetize their metaverse experiences, similar to how they monetize social media content. Their user-driven approach focuses on providing accessibility through everyday devices like smartphones, tablets, and PCs, rather than relying on expensive VR headsets. Bluemoon also proposes a Web browser-based metaverse to simplify user participation across diverse devices and platforms.
To enhance user retention, Bluemoon plans to launch a companion mobile app before the full 3D metaverse experience. The app will allow users to build profiles, collect assets, and earn rewards, creating a seamless transition into the metaverse. The $BLUE token will play a central role in facilitating transactions within the Bluemoon ecosystem, offering exclusive features and perks to token holders.
Bluemoon is cautiously implementing AI in practical use cases, such as user-generated spaces and intelligent NPCs. AI-powered NPCs can serve as virtual staff at events, providing information about brands and products. The company emphasizes the importance of creating a friendly and engaging metaverse experience that caters to various user needs.
As technology advances, Bluemoon aims to be a stepping stone for users to engage with Web3 and step into the metaverse. They are preparing for the future by prioritizing mass adoption and user-friendly experiences. Bluemoon is committed to providing a platform that empowers creators and users alike, setting the stage for a more immersive and interactive digital future.