Midle COO Berkay Hacifettahoglu highlighted the need for projects to think beyond short-term gains and focus on long-term success during a recent Cointelegraph X Spaces session. In partnership with Midle CEO Kavinbubani, they discussed key challenges in Web3 community management, effective marketing strategies and their own project, Midle.
The speakers identified several common pitfalls faced by Web3-building projects. These include a narrow focus on immediate wins without considering long-term goals, the absence of a well-defined roadmap, and limited outreach efforts Hacifettahoglu stressed the importance of incentivizing users through methods like airdrops or other rewards to engagement and participation within the ownership economy of Web3. He warned against neglecting the and of community members as it can lead to project failure.
In contrast, Midle a “surf the hype” approach. As part of GAMI ecosystem and Cointelegraph Accelerator participant, Midle is designed as a Web3-powered marketing platform that prioritizes community building and sustainable marketing practices. It offers features aimed at enhancing user acquisition, retention, and engagement.
The platform integrates with over200 blockchain networks and 14 social media platforms to provide various on- and off-chain tasks for users to participate in. These tasks can range from following a project on social media or specific NFTs to playing games or reaching certain levels. Users earn Midle points by completing these tasks which can be used for weekly USDT giveaways. Brands can also offer their own USDT rewards for campaign participation. Additionally, Midle encourages engagement through leaderboards and clans.
However, Hacifettahoglu acknowledged that the success of these campaigns ultimately depends on the quality of the underlying product itself; if it is subpar, users will not continue using the platform.
To track performance metrics such as user acquisition rates, impressions, click-through rates etc., Midle provides real-time data through its business dashboard. The platform also features geo-targeting capabilities that enable marketers to tailor campaigns based on specific regions they want to target. Furthermore,on-brand activities like new tweet launches are automatically transformed into new tasks thanks to API integration.
To combat fraudulent activity while ensuring genuine user engagement,Midle has implemented a three-layered “antibody”. This system incorporates AI-driven tracking of user behavior patterns along with Deep3 Labs’ monitoring transaction patterns in wallets.Moreover,Gitcoin Proof-of-Humanity verification verifies human actions performed within Gitcoin-based tasked.These measures help identify suspicious activities deviating normal usage patterns,and detect irregularities in transactional behavior.In order todo basic human verification,tasks are created requiring users’ involvement via Gitcoin.
Looking ahead,Midle plans further enhancements for its anti-bot system.One such addition involves decentralized face scanning using Human technology.This scan will solely verify whether an action was completed by an actual person.It won collect or store facial recognition data.Based on this verification process,a trust score will be assigned tounverified engaging psrtsies.Projects may then choose participants basedon predefined trust score thresholds,to ensure only verified users are involved.
The challenge lies in finding balance between maintaining sufficient campaign effectiveness while avoiding overwhelming platform saturation.Mbubani highlighted how they aim notto overcrowd their platform with multiple campaigns simultaneously,in order notto burden users.The team focuses bothon growing customer/user baseand providing targeted solutions.Focusing specificallyon web3 gaming,the team acknowledges difficulties attracting genuine gamers who often act as mere spectators.They strive towards making their platform valuablein attractingand engagingreal gamers.
Launching in July 2024,the $MIDLE token offers various benefitsfor bothusersand projects.HoldingMIDLE grants access togiveaways,campaigns,and even other projects’ airdrops exclusively availablethroughtheplatform.Additionallyakinoptions allowusers toenjoy additional tokenswhile stabilizing token price.Stakingalso providitherbrandsortoexploreMidleafreecost midlanditsfeatureslaunchmarketinginitiatives neitheratum.Theyareavailableoresearchbeforetakinganyactionsrelatedtothecompany.Beforemakinganinvestmentdecision readly undertakefullresponsibilityfortheirdiscussionsthisarticle norcanthisarticlebeconsideredinvestmentadvice.FindoutaboutMidlemore
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