Sonys subsidiary undergoes rebranding to SBLOX and increases its crypto trading offerings

Amber Japan, a company that operates under the Sony Group, has undergone a complete rebranding and officially changed its name to S.BLOX as of July 1.
The Tokyo-based firm is renowned for its management of the crypto trading service WhaleFin and has intentions to cooperate with various businesses within the Sony Group to expand its crypto trading efforts.
The decision to rebrand comes after WhaleFin was acquired by Quetta Web, a wholly-owned subsidiary of Sony Group Corporation, in August 2023, as stated in an official press release from WhaleFin.
Cointelegraph reached out to Sony Group and Amber Group for comment but did not receive a response before publication.
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S.BLOX also revealed plans for a significant overhaul of its WhaleFin service, including revamping its user interface and launching new applications.
The company emphasized that the updates are designed to enhance the service, making it more user-friendly as it expands its features.
The revamping of the service reflects Sony’s expansion into the crypto market to maintain competitiveness in the industry.
S.BLOX, which was established on Jan. 10, 2018, is fully owned by Quetta Web, signifying Sony Group’s complete investment in the crypto exchange company.
According to the latest financial data, the company’s capital is 1,708,179,531 yen (around $10.5 million).
S.BLOX is registered under the Kanto Local Finance Bureau Director No. 00015 and is a member of the Japan Virtual Currency Exchange Association (JVCEA).
The JVCEA is responsible for regulating and ensuring compliance with cryptocurrency trading within Japan’s regulatory jurisdiction.
Sony recently issued warnings to over 700 entities, including OpenAI, Microsoft, Google, Spotify, and Apple Music, in a letter dated May 16.
The warnings were aimed at preventing the misuse of the company’s copyrighted material, explicitly prohibiting the use of its music for development, training, or commercialization purposes by the recipients of the letter.
The letter specifically highlighted the unauthorized use of the company’s material in AI applications, depriving the firm and its artists of proper compensation.
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