Lionel Messi: A Key Player in Tokenizing the Future, Contributing to Saving the Planet with RWA

Renowned football player Lionel Messi has teamed up with Planet Refi to introduce the inaugural series of Join The Planet RWA, inspired by his iconic left boot. The tokenization of real-world assets (RWA) has emerged as the fastest-growing trend in the blockchain and Web3 space, with experts predicting that it will become a $16 trillion market by 2030. This trend allows creators and businesses from various industries, including art, real estate, and asset management, to explore the opportunities presented by digitizing physical assets and making them easily tradeable and traceable through blockchain technology. Celebrities like Messi are also using RWA tokenization to promote environmental sustainability. Planet Refi, a Web3 platform specializing in RWA tokenization, has unveiled its sustainability project in collaboration with Messi. The project’s first major initiative involves Messi’s left boot, which serves as the real-world asset linked to Planet Refi’s tokenization platform. The limited first edition of the Join The Planet RWA series will feature collectibles inspired by Messi’s iconic left boot. The materials used for the collection are sourced from recycled materials from the Parana River in Messi’s hometown in Argentina, showcasing the team’s commitment to environmental sustainability. Planet Refi ensures full transparency and traceability throughout the materials’ journey from the river debris to the hands of users. A presale for the limited first edition of Join The Planet RWA is scheduled for March 15, 2024. In addition to RWA, Planet Refi offers Mystery Boxes with digital collectibles acting as non-fungible tokens (NFTs), with hidden JTP RWA. Users can mint their Mystery Box, and holders of the native PLANET token in the Planet ecosystem will receive special perks. Planet Refi plans to plant a tree for each Mystery Box sold and offers PLANET token holders a 30% discount on reserving and purchasing collectibles from the JTP RWA series. The company aims to integrate the dynamics of Web3 with the robustness of RWA to generate sustainable growth and revenue. It has already established partnerships with BNB Chain, Chainlink, Binance Oracle, Venus Protocol, Core, and Zignaly, with more partnerships in progress. The company has developed a $100 million annual revenue model to demonstrate its commitment to sustainability. Planet Refi plans to expand its ecosystem through collaborations with influencers and celebrities who share a passion for environmental preservation, leveraging the potential of blockchain technology to disrupt the $16 trillion RWA market.