The next spot crypto exchange-traded fund (ETF) is expected to focus on Ethereum, the world’s second-largest blockchain network. However, there are concerns that Ethereum may struggle to attract investors due to a lack of a clear sales pitch and its complex technical roadmap. To address this, experts suggest pitching Ethereum as “the network empowering the future of finance” or as a platform for decentralizing various services, including finance, social networks, and AI. Additionally, some argue that Ethereum offers more upside potential compared to Bitcoin, making it an attractive investment option. Despite these potential selling points, challenges remain, such as the decline in Ether’s price relative to Bitcoin and the investigation of the Ethereum Foundation by the Securities and Exchange Commission. However, the involvement of major players like BlackRock, which has already tokenized its fund using Ethereum, indicates growing interest in Ethereum’s use cases. If the SEC approves the spot Ether ETFs, analysts predict that they could capture a significant portion of the market, with estimates ranging from 10% to 20% of the flows seen by spot Bitcoin ETFs.