Bitwises newest Ethereum advertisement can be created as an NFT

Bitwise, a digital asset manager, unveiled its inaugural commercial for a spot Ether (ETH) exchange-traded fund (ETF) on Thursday. This commercial allows non-fungible token (NFT) enthusiasts to mint a 39-second clip on the Ethereum platform. Bitwise described the ad as a “piece of history.” The ad is themed around Ethereum, highlighting its continuous operation while “big finance” sleeps. The concept seems to be inspired by an Apple ad from the early 2000s that compared Mac computers to PCs. The ad features a conversation between a casually dressed younger man representing Ethereum and an older man in a nightgown with business attire underneath, symbolizing “Big Finance.” The older man is seen getting into bed at the end of the trading day and boasts about moving billions around the world. The Ethereum man calmly responds, mentioning his availability 24/7 for stablecoins, NFTs, and loans. The ad ends with the Ethereum man tucking “Big Finance” into bed and suggesting he gets some rest. The 39-second clip has been minted 1,198 times by 530 unique minters, according to the Zora Network. Half of the NFT proceeds will go to Protocol Guild, a collective funding mechanism created by Ethereum core contributors, while the remaining half will be split between the two actors in the ad, Jamie Kaler and Michael Tacconi. So far, they have earned a combined $1,865 or 0.53 Ether from the NFT mint. In May, Bitwise and seven other firms had their applications approved to list spot Ether ETFs by the United States Securities and Exchange Commission. Bitwise recently amended its registration statement to include a potential $100 million investment in the Bitwise Ethereum ETF upon its trading launch. The Ether products are expected to launch as early as July 2. VanEck, another firm, also released its own spot Ether ETF ad shortly after receiving approval for its filings from the SEC.