Crypto YouTubers often face criticism for promoting questionable cryptocurrencies, but Guy Turner stands apart from the rest. As the host of Coin Bureau, an educational channel, Turner has gained recognition for delivering entertaining and insightful content.
During the Bitcoin Amsterdam conference in October 2023, Turner spoke with Cointelegraph about his journey into the crypto world and how Coin Bureau successfully transitioned from a blog to a popular video content platform.
After studying English at university, Turner spent years teaching corporate writing before stumbling upon Bitcoin in 2013 at a local pub called the Pembroke Tavern in East London. He observed Bitcoin’s rise to prominence following the collapse of Mt. Gox and decided to invest in 2014, intrigued by its resilience as a decentralized protocol despite the failure of the largest centralized exchange at the time.
A few years later, Turner teamed up with Nic Puckrin to establish Coin Bureau. Puckrin, a former Goldman Sachs banker who had fallen down the crypto “rabbit hole,” shared Turner’s vision of creating a blog that focused on providing high-quality educational content about cryptocurrencies.
Turner noticed a lack of well-written material in the crypto space, prompting him to create Coin Bureau. The blog quickly gained popularity and became a top-ranked site for educational content. However, the platform encountered a setback when Google changed its algorithm, causing Coin Bureau’s search rankings to plummet and almost vanish.
To salvage what they had built, Turner suggested exploring the YouTube route, considering the rise of other crypto channels. He eventually became the presenter for Coin Bureau’s video content. Initially, the videos were shot with an entry-level camera in a friend’s living room, with a focus on substance rather than style. The COVID-19 pandemic brought a surge in viewership as millions of people turned to the internet for entertainment and education during lockdowns.
The channel’s subscriber count quickly skyrocketed, surpassing milestones of 10,000, 100,000, and a quarter of a million. As of January 2024, Coin Bureau has amassed 2.38 million subscribers on YouTube. The brand has become widely recognized among crypto enthusiasts, as Turner discovered during Bitcoin Miami in 2023 when a fan wearing a Coin Bureau T-shirt approached him outside the event venue.
Coin Bureau’s content has evolved to include a macro focus, exploring the intersection of cryptocurrency and traditional finance. Turner emphasizes the importance of understanding macroeconomics and its impact on the crypto ecosystem. The channel also aims to dispel common misconceptions and educate viewers about the broader cryptocurrency landscape. Turner cites industry failures like the collapse of FTX as examples of the need for such education.
Additionally, Coin Bureau will continue to advocate for cryptocurrency self-custody and promote industrywide best practices to protect user funds. Turner emphasizes the importance of educating individual users about the significance of self-custody.
Overall, Coin Bureau and Guy Turner have established themselves as influential figures in the crypto education space, providing valuable insights and content to a growing audience of cryptocurrency enthusiasts.