Die Aktuelle, a German magazine, is facing legal action from the family of former Formula One driver Michael Schumacher after using artificial intelligence (AI) to simulate an interview with him. The magazine promised “the first interview!” with Schumacher since his 2013 skiing accident that caused a serious brain injury. However, the article contained quotes allegedly from Schumacher that were actually generated by AI, which was only disclosed at the end of the article. Schumacher’s family spokesperson confirmed that they will be taking legal action against the magazine.
This lawsuit comes amid an increasing number of regulatory efforts surrounding AI, as governments and courts grapple with how to handle this rapidly developing technology. Twelve lawmakers from the European Union have called for the “safe” and collaborative development of AI, urging the establishment of universal rules for its development. They have proposed a summit between European and United States leaders to discuss governing principles for the development, control, and deployment of AI.
There have also been instances of AI being used for deceptive purposes in the business world. A financial regulator in California recently took action against multiple companies, accusing one of using AI to create an avatar that appeared as its CEO in YouTube videos. Additionally, AI has been used to impersonate celebrities, such as rapper Kanye West, whose cover of Drake’s song “Hold On, We’re Going Home” went viral on Twitter. However, the audio in the clip was actually generated by AI.
Concerns over AI-generated content have also extended to the music industry. Universal Music Group reportedly expressed worry about AI-generated songs and has instructed streaming platforms like Spotify to block AI-related services from accessing copyrighted media.
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