Swan Bitcoin CEO, Cory Klippsten, has proposed that spot Bitcoin exchange-traded funds (ETFs) will revolutionize the marketing strategies used in the crypto space since 2017. In an interview with Bloomberg on December 1, Klippsten emphasized that Bitcoin ETFs provide an alternative entry point into the market, which has been marred by well-funded crypto marketing schemes. He explained that an ETF operates as an IOU for the product, distinguishing it from futures-based options. Essentially, it serves as a representation of Bitcoin on paper, but the firm must support investors by purchasing actual Bitcoin. Klippsten believes that ETFs are a great way for individuals to dip their toes into Bitcoin and then explore it further by holding more. He also shares the optimistic view of fellow crypto analysts who believe that Bitcoin ETF approval is likely to happen in January. Klippsten stated that the approval window is expected to be between January 8th and 10th, based on signals from the SEC and insiders. This aligns with the recent prediction by banking giant Standard Chartered, which forecasts a 165% increase in Bitcoin’s price by 2024. Standard Chartered’s head of EM FX Research, West and Crypto Research, Geoff Kenrick, also mentioned the possibility of further price increases before April 2024.