1inch, a decentralized finance (DeFi) platform, has joined forces with the Bruce Lee Family Company to promote the adoption of DeFi through their “Take crypto seriousLee” campaign.
The collaboration aims to drive DeFi adoption by leveraging Bruce Lee’s legacy while highlighting the shared values between 1inch’s technology and Lee’s philosophy.
According to Sergej Kunz, co-founder of 1inch, the partnership has been in the works for nearly three years and serves as a tribute to the Bruce Lee family while also driving mainstream adoption. Kunz further revealed that 1inch plans to continue collaborating with the Bruce Lee brand in the future, indicating that this is just the beginning of Lee’s influence in the Web3 space.
As part of the newly established partnership, 1inch and the Bruce Lee Family Company will launch an ad campaign with the slogan “Take crypto seriousLee.” The objective of the campaign is to shift the narrative around crypto and associate it with Lee’s legacy of efficiency and precision, rather than being solely viewed as speculative. The campaign aims to convey to mass audiences that crypto represents the future of the financial system.
In the long term, 1inch and the Bruce Lee Family Company have plans for various activities and initiatives over the coming months. Regarding DeFi regulations, Kunz expressed his belief that DeFi and Web3 require regulation, but not in the same way as traditional finance or other industries. He emphasized the need for a balanced regulatory approach that fosters innovation and protects users.
The partnership between 1inch and the Bruce Lee Family Company is rooted in the history of the respective organizations. Kunz shared that the name “1inch” was chosen during a hackathon in 2019 because it encapsulated the essence of the team’s creation, representing maximum impact with minimum effort. The Bruce Lee Family Company, led by Lee’s daughter, Shannon Lee, is dedicated to preserving and safeguarding Bruce Lee’s legacy through its mission-based initiatives.
Overall, the collaboration between 1inch and the Bruce Lee Family Company aims to promote DeFi adoption and change the perception of crypto by leveraging Bruce Lee’s influential legacy. Through their joint efforts, they hope to drive mainstream adoption and establish a strong connection between DeFi technology and Lee’s philosophy.