In a recent interview with Crooked Media’s Pod Save the World, Vera Bergengruen revealed that Bukele’s advisors described the adoption of Bitcoin (BTC) in El Salvador as a transformative rebranding and a strategic public relations maneuver. Prior to entering politics and assuming positions such as Mayor of Nuevo Cuscatlán, Mayor of San Salvador, and President of El Salvador, Bukele had a brief stint leading his family’s public relations firm.